Grammies Crackers is run by Kellee and Alec Everts. They have eagerly supported San Antonio CPG in its short history. You can find Grammies Crackers at farmers markets around San Antonio and through their website, www.grammiescrackers.com. Be sure to give them a follow on Instagram, Facebook, and Pinterest as well @grammiescrackers.
Founders stories are at the root of the passion driving CPG brands to thrive and grow. Grammies Crackers is no different.
Kellee, the creator of Grammies Crackers, graciously shared their story with us.
Grammies Crackers bakes small-batch, hand-crafted, wholesome, and delicious graham crackers in a variety of flavors, including our Classics, Limited Edition favorites and Specialty varieties. Every graham cracker we hand-craft is made with love, like everything should be. This is how a spark turned into a seed, then a nudge, and became the business that Grammies Crackers is today.
Our family welcomed our first grandchild into the world. Wanting to spoil her like every grandmother would, our founder Grammie looked for a sweet treat that wasn’t processed food or full of preservatives. She grew up loving graham crackers as a treat and was so dismayed at how bland and cardboard-like they’d become in the stores. Through much trial and error, and loads of taste-testing, the “OG” cracker was born (the Original Grammie)! By this time, one grandchild had become three, and this exclusive group approved wholeheartedly that these were the best graham crackers and treat ever! One afternoon when the whole family was together, the grandchildren were enjoying their homemade graham crackers from ‘Grammie’, and the question was laid on the table, “Mom, these are amazing, and the kids love them. Why don’t you sell these?” The only reasonable answer was obvious, “Absolutely NOT!” But the idea, like a seed, was planted. This seed became a nudge, then turned into a thump, and eventually, through a series of events, encouragement from the family, and a lot of prayers, the fateful decision was reached. A question that Grammie has always tried to answer was, “How could I make a positive difference?” One day, while reading yet another news article about some horrific event that had happened in the world. The answer came, quite out of the blue like an answered prayer - “Share love, one wholesome graham cracker at a time.”
This thought became foundational, and soon, Grammie found that she couldn’t sleep because there was so much to do! On October 1, 2022, Grammies Crackers was launched with participation in our first local farmers market in San Antonio, Texas.
We weren’t sure if anyone besides the family would love our graham crackers when we launched. As it turns out, many people love the product and can’t wait to get in line for more! The OG, Chocolate Dream, and Cinna-Yum Classic flavors regularly sell out, and our new raving fans can’t wait for the latest Limited Editions to be revealed and launched. I’m so thankful for that nudge that wouldn’t go away so we can share a bit of wholesomeness and love, one Grammies Cracker at a time, with our communities.
Grammies Crackers are now available nationwide through on-line shipping at our website and through our Etsy Shoppe. You can also purchase Grammies Crackers at any one of the many local farmers markets in San Antonio, TX, and surrounding areas, with locations listed on our website and Instagram and updated weekly.
Interested in being featured on our Member Spotlight? Email Gina Davison at gina@freshfocusfoto.com.
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